Contact: John Basher
Direct: (704) 274-3426
HUNTERSVILLE, North Carolina (January 17, 2017) – Joe Gibbs Racing Motocross (JGRMX) is excited to welcome John Basher to the JGRMX retail division. As JGRMX Retail Brand Manager, Basher will be responsible for growing the brand through marketing, media, and sales initiatives. Other essential duties include strengthening relationships with valued partners and overseeing product development from concept to completion.
John Basher joins the JGR family after a long tenure at Motocross Action magazine, where he cut his teeth by immersing himself in the sport of motocross. As Managing Editor at MXA, Basher was involved in writing copy, shooting photos, testing bikes, and keeping the magazine competitive in an ever-changing digital environment. John moved to North Carolina in the summer of 2015 with a vision of providing a better life for his family. That serendipitous decision ultimately led to an opportunity with JGRMX’s retail division.
“Being a part of JGRMX’s rich heritage and working with a group of like-minded impassioned moto heads is a blessing. With unrestricted access to the sport’s preeminent engineers and technicians, unmatched machining capabilities through the JGR NASCAR facility and my background in product testing, I can’t wait to see what we come up with,” states John Basher. “JGRMX products have been, and will continue to be the gold standard in racing.”
JGRMX is committed to motocross, evidenced by its long running professional AMA Supercross and National race-winning team. The JGRMX retail division embodies that belief. The fleet of engine and suspension experts can help get you to the checkered flag first. An ever-growing line of hard parts have been battled tested in the most grueling conditions by the team’s stable of 250 and 450 Class professional racers. From adjustable pull rods to carbon fiber, titanium footpegs, team graphics, apparel and more, is where serious racers go to find factory-grade parts. Check back frequently for new products from JGRMX – The Gold Standard in Racing